I took advantage of the high quality blog posts and professional journals gathering the news of Finnish shipyards now being for sale and do not write anything about the things around it. To summarize: STX Groups problems have escalated into level, which forces the current decision makers to sell parts of the group, including STX Europe, which basically consist of STX Finland and STX France. There is a strategic interest for French government to buy the majority of their navy service provider but that is not the case in Finland. At least not in the Turku shipyard, which is known more of the fine cruise vessels. Rauma shipyard however, is strategically important for Finnish navy. Rauma is known for special vessels and it has been suffering of the unclear political decision making regarding sulphur regulations, which has frozen the newbuilding of pax vessels in certain areas in the world. Well, problems in financial environment have a lot to do in that sector as well.
Marketing in business to business environment is all about the connections and communication to correct audience. There are several outstanding events to take part and communicate with the industry. Networking, direct sales, new leads and valuable customer contacts are available at conventions and exhibitions. As we see, it we have the perfect setup to communicate one to many. We introduce our network of professional in magazines, do directed web marketing in SEO, social media and banner advertising but one of the most important features it to be seen in is a well-chosen exhibition. This week, www.SHIPSU.com is attending in Cruise Shipping Miami.